Build A Choice Collection

Collection Promotion and Merchandising

Merchandising and promoting the school library collection begins with an action plan, a vision of what is needed and the rationale, and the resources needed to complete the task.


Effective displays highlight the current interests of the students, making available material that the patron would be interested in reading, but does not know the school library has. Popular school library vendors include Brodart, Carr-McLean, and Grand and Toy. These companies sell a myriad of library supplies, shelving, and merchandising fixtures.


The cover of an unfamiliar, but visually appealing, book is usually what initially entices a student to borrow the item. However, school library shelving favours showing the spine so the call number label is visible. Pull books with attractive and eye-catching covers face-out in their respective location.

End Caps

The end of a range of books, called an end cap, is an ideal place to display material to entice readers. If students see a small sign saying “630-640” on an end cap, they might not know the contents of the shelf. However, if visually appealling cookbooks or items related to the preparation of food are featured at the end of the range, students intuitively know this is where the culinary books are housed.

Low-Tech Labels

Compile a brief list of links with additional information about an author or topic and print them on an address label. Stick the label in the books in a highly visible place - on the last page, or opposite the first page (Beaman and Oberts). A template is available for download from the Reading 2.0 Web site . Cut and paste these sections into Avery Template #6873.

Booktalks and Book Teasers

Recently purchased materials can be highlighted through booktalks. However, the teacher-librarian does not have to be sole “seller”. Through podcasting and Web video, the following resources to expand the "traditional concept" of booktalking:

Student Created Reviews



Collection Development